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08 Dec 20
Omnicom Media Group (OMG) MENA core business is to plan and buy media space for their clients. During 2020, they sought to use their expertise to do that for their charity partners. For Médecins Sans Frontières (MSF), that meant to avail free media and some paid space from OMG to help drive donations to COVID-19 operations.
OMG publicly called on the media industry to share their available media (the suppliers who have media space, for example, radio, digital and mobile).
In this video MSF UAE met with the company’s Associate Director for Sustainability and Culture “Alanna Turpin”, to learn more about the continuous and various support for MSF that started before 2020.