Digital Marketing Officer Vacancy

The MSF Regional Office in Dubai is currently recruiting for a Digital Marketing Officer to be responsible for maximising income from online channels, including the recruitment of new supporters and the development of relationships with existing supporters using the internet and other digital distribution channels.

The office consists of 4 departments, communications, fundraising, field Human Resources, and administration. It also acts as a regional support base for MSF logistics, operations, and research.

If you have the technical expertise in digital marketing and are excited by the prospect of creating a lasting organisational impact with a deep appreciation of the principles of financial management and would like to work in a global humanitarian and medical charity, this could be the role for you.

Reports to:        Head of Fundraising

Type:                 Full-Time

Location:            Dubai

The Digital Fundraising Officer is responsible for maximising income from online channels, including the recruitment of new supporters and the development of relationships with existing supporters, using the internet and other digital distribution channels.

Strategy and Management

• Develop and implement an evolving digital marketing strategy with the objective of acquiring new donors and developing and maintaining relationships with current ones; maximising all digital marketing channels and online content, and integrating with offline communications, campaigns and appeals.
• Manage, develop and identify relationships with a range of external partners and creative agencies.
• Oversee the digital fundraising marketing budget across all digital marketing channels in order to maximise income and return on investment and optimise online donor journeys.
• Manage and continually optimise web advertising campaigns (display and paid social), from initial brief through copy and design development to final delivery.
• Manage the media planning and booking of all web advertising campaigns, working with internal colleagues and external agencies to maximise ROI from individual and regular donations.
• Manage fundraising e-mail campaigns and e-mail platform. This includes scheduling of activity, targeting (in collaboration with fundraising), commissioning content and selection of imagery and multimedia (in collaboration communications), layout and design. Acquiring new email subscribers (who can become donors) is a major focus.

Analysis and Initiative

• Continuously monitor and report on strategy, campaigns and the MSF UAE website to ensure that set objectives, targets and return on investments ROI are being met; implement and advise changes if not – knowledge of Google Analytics and the ability to report to internal stakeholders is essential.
• Build networks with key individuals in MSF, specifically digital marketing, fundraising, and web development in order to gain knowledge, expert advice and assistance.
• Identify opportunities across all digital marketing channels, identifying options that can target new audiences, increase income and deliver strong ROIs from individual and regular donations.

Planning and Organisation

• Manage and continually optimise paid search campaigns in Google, to drive quality traffic and maximise the number and value of individual and regular donations made online, meeting expenditure, income and return on investment targets.
• Keep up to date with industry innovation and development, testing new channels, content and messaging, where possible, to ensure that the correct mix is implemented - keep up to date with developments and trends in digital / digital marketing / fundraising / non-profit sector.
• Continuously develop multi-variate testing plans to optimize digital marketing channels and MSF UAE website; study results and implement changes based on these.
• Ensure MSF UAE online, social channel and email sign-up are promoted across all online channels.

Other

• Work with the fundraising team to ensure that the routes to donation perform as effectively as possible to improve conversion rates and to also identify and implement new online routes to donate.

• Fluency in written and spoken English is a must, Arabic a strong asset
• Experience of digital marketing in the not-for-profit sector, preferred
• Experience using Google Ad Words, Google analytics, Facebook Business Manager, essential
• Experience working with email marketing and e-commerce platforms considered an asset
• Experience managing the strategic development and delivery of digital advertising, marketing and fundraising campaigns
• Excellent project management skills
• Budget management experience
• Experience of working with fundraising databases; knowledge of Raiser’s Edge is an advantage
• Ability to recruit and manage third party agencies
• Proven ability to analyse campaign results and recommend improvements
• Excellent awareness of industry best practice and a proven track record of innovation
• Excellent copy-writing and proof-reading
• Good image and video editing skills
• Good interpersonal, team-working and negotiation skills
• Excellent organisational skills with the ability to carry out different tasks simultaneously and to prioritise time and resources accordingly
• Commitment to the aims and values of MSF and a willingness and ability to manage administration

Special Notes:

This Job Description is only a summary of the typical functions of this position and not an exhaustive or

comprehensive list of all possible job responsibilities and duties. Accordingly, the responsibilities and duties of the

job holder might differ from those outlined in this Job Description and the other duties, as assigned, might be part

of the job due to the organizational and operational needs.